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Tier-2 Cities: Unleashing Talent Powerhouses in 4 Key Job Segments Across 20 Cities

June, 2023

India's job market is experiencing a dynamic shift as Tier-2 cities take center stage, transforming into major talent hubs. With the rise of remote work, enhanced skilling opportunities, and the expansion of industries in Tier-2 cities, recruiters are increasingly drawn to these locations. A recent report by Randstad India, shared exclusively with ET, reveals that 54% of employers now plan to hire candidates from Tier-2 and Tier-3 cities, signaling the availability of diverse talent in these regions. In this article, we explore the top 20 Tier-2 cities and delve into four key job segments driving this talent revolution.

The Factors Driving Talent Growth in Tier-2 Cities:

1. Remote Work Trend: The adoption of remote work models has broken the geographical barriers, enabling companies to tap into talent pools beyond Tier-1 cities. This flexibility has opened up new opportunities for professionals in Tier-2 cities to secure meaningful employment without the need for migration.

2. Skilling Opportunities: Tier-2 cities have witnessed a significant improvement in skilling opportunities. The presence of renowned management and engineering institutes, along with government initiatives, has empowered individuals with the necessary skills and knowledge required by industries.

3. Industrial Expansion: Many industries, including banking and finance, manufacturing, IT, and pharmaceuticals and healthcare, have expanded their operations to Tier-2 cities. This expansion has not only created employment opportunities but also attracted professionals seeking career growth outside of traditional metropolitan areas.

Insights from the Report:

The Randstad report provides valuable insights into the talent landscape in Tier-2 cities across different job segments:

Banking and Financial Industries in Tier-2 Cities:

- Junior-level hiring dominates the banking and financial industries in Tier-2 cities, accounting for 82.02% of hires. This is driven by the presence of management institutes and the migration of BFSI businesses.

- Nagpur, Vadodara, Trichy, Kanpur, Lucknow, and Indore are prominent Tier-2 cities for BFSI operations and talent acquisition.

Manufacturing Jobs in Tier-2 Cities:

- Junior-level hiring is prominent in the manufacturing sector, representing 78.81% of total hires, while middle and senior levels account for 17.8% and 3.9%, respectively.

- Coimbatore leads in junior and middle-level hiring, thanks to its excellent infrastructure, renowned engineering institutions, and abundant skilled talent.

- Thane emerges as a top Tier-2 manufacturing hub, particularly in senior-level hiring, owing to its exceptional infrastructure facilities.

IT Jobs in Tier-2 Cities:

- Tier-2 locations have witnessed significant integration into talent strategies in the IT sector, with junior-level hiring comprising 88.63% of total hires.

- Thiruvananthapuram leads in junior and middle-level hiring, while Kochi dominates in senior-level hiring.

- Coimbatore secures the second position in middle and senior-level hiring, benefiting from hybrid work models and the establishment of IT and technology parks.

Pharma, Healthcare & Life-Sciences Jobs in Tier-2 Cities:

- Thane emerges as a prominent Tier-2 city in the pharmaceutical, healthcare, and life-sciences sector, leading in junior, middle, and senior-level hiring.

- Vadodara ranks second in junior-level hiring, benefitting from favorable government policies and a strong talent pool in biotechnology and pharmaceuticals.

Conclusion:

The transformation of Tier-2 cities into talent powerhouses across multiple industries is revolutionizing India's job market. The Randstad report underscores the increasing demand for talent from Tier-2 cities, driven by remote work opportunities, skilling initiatives, and the expansion of industries. This shift not only provides career opportunities for individuals but also contributes to the overall economic growth of these cities. As Tier-2 cities continue to thrive as talent hotspots, they present a promising future for professionals seeking diverse career prospects outside of Tier-1 cities.

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